Who We Are
Founded on 19 April 2019 in Guizhou, China, the Asia Tea Alliance is a confederation of national tea associations and boards from across major tea-producing and consuming countries in Asia. By pooling expertise, resources and influence, we work to strengthen the Asian tea industry for the 21st century.
Our Vision
A vibrant, equitable, and globally respected Asian tea sector, where high-quality tea is produced sustainably, valued fairly, and consumed widely.
Planting the Seeds for Growth
Expand Markets
To expand market opportunities and plant the seeds for growth in untapped regions.
Champion Sustainability
To champion social, economic and environmental sustainability across the tea value chain.
Foster Innovation
To foster innovation in quality, production and trade that benefits all stakeholders.
Support Smallholders
To support smallholders and growers to share fully in the value of the tea economy.
Our Goals & Priorities
Market Expansion
Tapping new consumption regions to absorb surplus supply and bring growth to tea producers.
Sustainable Development
Promoting regenerative agriculture, reducing the carbon footprint, and ensuring resilience.
Quality & Innovation
Facilitating technology and knowledge exchange to elevate tea quality and strengthen branding.
Smallholder Support
Ensuring the benefits of the tea trade reach all participants, especially small growers and workers.
What We Do
- Annual Summits & Meetings: Bringing together stakeholders to set collective strategy, share knowledge and coordinate action.
- Research & Technology-Exchange: Facilitating collaboration on agronomic innovation, tea processing, and carbon management.
- Market Development: Identifying and activating new consumption regions; raising consumer awareness of tea's value and health benefits.
- Sustainability Initiatives: Advocating regenerative-agriculture practices and aligning with certification frameworks.
- Policy & Advocacy: Engaging governments and partners to ensure alignment with global sustainability and trade standards.
Our Declaration for a Sustainable Future
The producers of tea across the world have faced multiple challenges for decades. We launched our Manifesto to declare our shared commitments.
Read the Full Manifesto