What We Do
Annual Summits & Meetings
Bringing together industry stakeholders to set collective strategy, share knowledge, and coordinate action on key issues like climate and market development.
Research & Tech-Exchange
Facilitating collaboration on agronomic innovation, tea processing techniques, carbon management, and premium quality research.
Market Development
Identifying and activating new consumption regions and raising consumer awareness of the value, heritage, and health benefits of Asian tea.
Sustainability Initiatives
Advocating for regenerative agriculture practices and aligning with modern certification frameworks to benefit growers, markets, and the planet.
Policy & Advocacy
Engaging governments, international bodies, and supply-chain partners to ensure the tea sector is aligned with global sustainability and trade standards.