The ATA Manifesto
Our Commitment to a Sustainable Future
Producers of tea across the world have faced multiple challenges for decades. The increasing impact of climate change, price stagnation, high input costs, and fair price discovery challenges are adversely affecting the tea sector.
While consumer demand for ethical tea is growing, the economic sustainability for producers is rarely addressed. We reiterate that sustainable development requires collaboration. As a result of the 2nd Asian Tea Alliance Dialogue, Solidaridad and the ATA launch this Manifesto.
Hereby Declares The Following
Promote National Standards
To promote economically viable production of sustainable tea adhering to national standards, laws, and UN SDGs.
Protect Producer Interests
To undertake joint research and make policy recommendations to safeguard the economic interests of all producers.
Tackle Climate Change
To generate resources for improving education, awareness, and institutional capacity on climate change mitigation and adaptation.
Initiate Fair Carbon Farming
To support carbon farming programmes and promote a practical verification system that ensures fair payment for ecosystem services.
Advocate for Fair Value
To advocate for a fair share of value to producers in the tea supply chain that can benefit all actors and enhance industry practices.
Facilitate Transparency
To provide technical support for a more transparent supply chain through digital solutions and open-source technology.
Increase Consumption
To support the increase in consumption of sustainable tea by organising joint events and enhancing consumer awareness.
Develop a Joint Database
To develop and publish an Asia Tea Alliance digest every two years, compiling statistics, research, and other information.
Subscribing Members
The Manifesto is launched and subscribed to by the following leading organizations, representing the unified voice of Asian tea.